Wednesday, November 16, 2005

Your Name Here

The Texas town of Clark, near Fort Worth, has renamed itself “DISH” to get ten years of free satellite television service from The Dish Network. The town’s hundred or so residents get free basic service and a free digital video recorder/satellite receiver.
One hopes that the Dish Network throws in couches for all the new potatoes. Dish, Texas joins the proud ranks of places and institutions that prostitute their names and pasts for a mess of pottage. Formerly this pernicious practice was mostly restricted to stadiums and games: “Vitalis Sun Bowl,” the “SBC Cotton Bowl,” the “Nokia Sugar Bowl,” “Minute Maid Park.”

Yes, yes, I'd like free satellite TV too. But where does it stop ? Why don’t we just do this with whole states ? The country even ? I think they're already doing it with planets and stars -- seems like I've read about outfits which purport to be able to sell buyers rights to name particular stars. Will “Microsoft Texas” get us all free Windows upgrades ? Then again, maybe I could quit my day job if I renamed this blog the "Kingdom of Hooters."
It would be priceless if the Dish Network turned right round and sold the naming rights. How about "Home Shopping Channel, Texas ?" "Al Jazzera, Texas ?" Or maybe "Penthouse, Texas ?"

No escape from popular culture. Surrounded by plebeians. Enough to drive you wacko.

1 comment:

Candidly Caroline said...

I heard about the Dish, Texas, thing, too, and, interestingly enough, it was mentioned in another context at Texas A&M's Kyle Field. I went to yell practice on Thanksgiving, and they said that Kyle Field would NEVER be bought by a corporate entity. It's nice to know that some people believe in integrity and tradition.